You may have increasingly noted the presence of linked-in YouTube videos on various websites powered by Virool.com. This is because Virool (like most of the word) have identified the importance and global use of social media in marketing. Media like Twitter feature Millions of users with numbers growing daily. As such, anyone who can get their brand or service in these sites and to their target audience can seriously gain attention.
Many YouTube users struggle to get their videos the attention they deserve. The problem is everyone is in the same boat, with potentially similar content, how can you make yourself stand out? Launching a marketing campaign just within YouTube can be done – commenting and pushing your work in to the relevant circles – however Virool can take your video and market it outside of YouTube.
They market and promote interest in your video by identifying the key demographics of your target audience, and then post it on partnered publishing sites which are likely to be visited by the target audience. This strategy of ‘taking it to them’ is certainly proactive and in a competitive video site like YouTube is far more likely to bring you attention than simply hoping that your material is discovered by chance.
An example of the process would be if you were hoping to gain attention on videos centered around music. Virool would post the YouTube videos on a music publishing site as an integrated video. The basic principle being that those on the site are far more likely to at least see your video. An obvious issue is of course whether they like it or not. However that is not the service Virool provide; they can get your videos attention, whether the content is good or not is down to the owner!
To really be aware of whether your videos have gained popularity or not (beyond likes/comments on the video) Virool provide complete transparency and analytics that detail the amount of views and interest your videos have received. Not only does this allow the video owner to get a good idea of people’s interest in their video, it also details whether or not it was Virool’s efforts that caused the increased viewership.
An interesting part of the analytics is the production of data detailing the geo-location of any viewers. This can be helpful in giving the video marketer an idea of where their video seems to be getting the most attention from; allowing them to adjust their marketing strategy appropriately.
The Target Audience
Every person looking to promote their YouTube videos will have a target audience. In terms of content that is more about an interest such as music or gaming then Virool would have these posted on relevant websites. However some people may be looking to promote a brand or a service through Virool and as such need to detail their target audience’s demographics. For example they may be aiming a clothing brand at a particular age or gender. If it is a small company with a more local service they may wish to promote their videos on website that include geographical differentiation.
Depending on the content they may even wish it promoted on various platforms. So as opposed to just websites, Virool can also arrange your videos published on apps and games with one of their many publishing partners.
Obviously increased viewership is great for anyone trying to promote their YouTube video content. Of course this has to be balanced with the cost of hiring a marketing promotion program like Virool. Virool are however priced reasonably, starting with the easily affordable $10.00 for a small promotion effort. Like anything though the more you pay the more your videos will be promoted and featured on separate sites.
Due to the transparency of Virool’s process any users of the service can readily see whether or not it’s working. Should they see their viewership increasing then they may want to pay more to increase it further; similarly if their viewership is falling or staying the same they can pay more for heavier promotion, or simply leave the process, which of course cannot be guaranteed to work.
They can get your video seen by people, so it’s certainly worth a go, whether the viewers like it or not is down to the video’s content.
Don’t take my word for it! You can test Virool for yourself with these free $10 coupons we got our hands on. We only have a limited number available so only the first 20 people to use the coupon will be able to take advantage of the free $10 in Virool credit. After you’ve signed up for free, press the “make payment button” and select the “coupon” tab. Enter viroolviews and enjoy $10 in free credit!